K18 TripleBright Oxidation Defense Purple Shampoo - Non-Staining Blonde Shampoo for All Highlighted + Lifted Hair Tones - Removes + Helps Prevent Brass for Brighter, Longer-Lasting Blonde (4.2 Fl oz)

Features

• K18 Triple-Action Technology: The first triple-action purple shampoo for blonde hair with a breakthrough oxidation defense system designed to remove metals + minerals, neutralize existing brassiness, and defend against future brassiness for all highlighted + lifted tones.
• Ionic Detox: Unlike traditional blonde toners or shampoos, TripleBright removes up to 3 months of brass caused by hard water in 1 wash using an ionic detox formula.*
• Non-Staining Tone Correction: TripleBright is not a color depositing shampoo. We use precision violet technology to neutralize yellow and orange tones without overtoning or staining.
• Longer-Lasting Blonde: This advanced toning shampoo defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing. Ideal hair tone is restored and evened* for all highlighted and lifted tones.
• Easy-To-Apply Foam Formula: Apply 2-3 pumps of the foam to wet hair in the shower, lathering from roots to ends. Let sit for 1-3 minutes then rinse.